Why Choose Honeycomb?
Honeycomb Consulting was founded with the goal of helping entrepreneurs, marketing leaders and business executives deal with the mismatch between priorities and resources. In every organization, there are tasks and projects that never get attention due to a combination of scarce money and time. New headcount isn't an option and internal staff are maxed out.
Honeycomb works with three basic kinds of clients:
Startup Entrepreneurs: startups are constantly struggling to implement organization and structure around their marketing efforts. PR, trade shows, pitch decks, messaging and product development are all done in a series of fire drills with little strategic direction. Yet seed and angel round companies don't have the cash to hire a CMO... plus marketing staff. Honeycomb solves this problem by leveraging its suite of strategic and tactical marketing assets on a project basis and a flexible timeline.
Marketing Leaders: making the business case for additional marketing resources is sometimes an exercise in frustration. "Do more with less" is official corporate policy. You need marketing-on-demand that provides surge PR capacity to support a product launch one month, strategic counsel to brainstorm content ideas once a quarter, and someone to write an updated crisis communications plan. Solution? Leverage Honeycomb's suite of marketing services as you need it.
B2B and B2G Business Executives: optimizing revenue generated from marketing activities requires ongoing integration with the sales team. Marketing automation tools like Marketo and Hubspot promise the easy riches, but creating compelling content is challenging and diagnosing which stage of the buying cycle needs improvement is difficult. Honeycomb's deep expertise with sales process integration issues and creative content development methodologies is the solution you need to unlock your company's potential.
Contact us now to learn more.
Honeycomb works with three basic kinds of clients:
Startup Entrepreneurs: startups are constantly struggling to implement organization and structure around their marketing efforts. PR, trade shows, pitch decks, messaging and product development are all done in a series of fire drills with little strategic direction. Yet seed and angel round companies don't have the cash to hire a CMO... plus marketing staff. Honeycomb solves this problem by leveraging its suite of strategic and tactical marketing assets on a project basis and a flexible timeline.
Marketing Leaders: making the business case for additional marketing resources is sometimes an exercise in frustration. "Do more with less" is official corporate policy. You need marketing-on-demand that provides surge PR capacity to support a product launch one month, strategic counsel to brainstorm content ideas once a quarter, and someone to write an updated crisis communications plan. Solution? Leverage Honeycomb's suite of marketing services as you need it.
B2B and B2G Business Executives: optimizing revenue generated from marketing activities requires ongoing integration with the sales team. Marketing automation tools like Marketo and Hubspot promise the easy riches, but creating compelling content is challenging and diagnosing which stage of the buying cycle needs improvement is difficult. Honeycomb's deep expertise with sales process integration issues and creative content development methodologies is the solution you need to unlock your company's potential.
Contact us now to learn more.
