Failure to Launch?
What do you do when it's not going to plan.
"Jeff was a valuable contributor to both of my startup companies. His firm provided high level marketing, PR and advertising services tailored to the needs of a high growth company. I highly recommend Jeff and Honeycomb to any founder."
- Jay C.
Overview of the SMA
1. Two hour session with growth marketing team
2. Corporate goals and growth strategy
3. Analysis of three growth vectors: paid, viral and word of mouth
4. Define customer development process
5. Review of current marketing assets
6. Review of Build-Measure-Learn process
7. Messaging: Elevator Speech, Boilerplate, User Value Propositions
8. Integration with sales, lead generation and client retention
9. Two hour presentation of results with recommendations and action items.
Timeline and scope depend on the size and complexity of the company and markets being targeted.